Partnering for Progress: Aligning Technical Education With Technical Certification Sponsors

Learning Objectives:

• Identify sponsors of IT certifications
• Distinguish between the startup and ongoing costs for specific certifications
• Determine the easiest and the most difficult certification sponsors
• List the learning options for offering IT certifications
• Evaluate the nonfinancial costs and benefits for offering IT certifications
• Define reasons for partnering with IT certification sponsors
• Determine the support necessary for keeping such a partnership healthy
• Identify ways to blend IT certifications into degrees and diplomas
• Discover the sources available to seek out certification sponsors

How do you differentiate your college from others? What distinguishes you as the best choice for IT education and training? One way is to integrate IT certifications into your courses and programs. What would be a new way for you to market your college, your IT courses, and your IT programs to a new audience? IT certifications. You don’t have the dollars to do direct marketing? Try IT certifications. During this presentation, participants learn how two-year colleges have benefited from a partnership with IT certification sponsors, how they have tapped into a new enrollment source, and how they have expanded their marketing capabilities. Like any venture, there are resources needed to make this successful and sustainable. The information learned in this presentation comes from real-world experiences creating a connection with the world of IT certifications.

To find out more, email Ed Leach or call (480) 705-8200, x233.